"YOU-app" encourages users to start changing their lives through "micro actions”, like sharing better food options and living more mindfully. My task was to create visuals for the campaign, to promote it via our newsletter, animated banners, social media and to design a new section and simplify our Apps page.
Reworked existing Apps promo page, designing a new top area, working with the developer to add animations. Created banner campaign and social media campaign, mainly posted on Jamie's Facebook.View the page
Chris is very connected, and uses her cel phone for all social media channels. She's interested in new ways to stay healthy, and particularly loves using Instagram.
Sheila travels for work, and doesn't use a lot of different apps. She's looking for a change in her lifestyle. She is also not a fan of calorie counting.