Nickelodeon Site Redesign
Header image for Nickelodeon
©2017 Viacom, Inc.


To create a cleaner interface based on user testing, and a more engaging user experience. We aligned with our iOS and Android Nick platforms to create consistent usage of components. Also intent on driving customer engagement and creating valuable, memorable experiences for kids.

My role:

Worked with UX/UI Associate Art Director and another Sr. UX Designer to amend the UI, design, test and spec features and components. Communicating and ideating often with the Engineering team. After the launch of the A/B test for the new site, we have seen a 2% traffic jump each week.

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My process

First, we selected our personas:

Persona 1 for Josh, 9 Big fan of Ninja Turtles
Josh uses his parents' phones as well as his own tablet to passively watch short clips of TMNT. He is an avid collector of their figures, and plays a few games with his favorite characters from many Nick shows.
Persona 2 for Serena, 8 Avid gamer
Serena's parents are considered cord-cutters, so her screen time is fairly limited. She enjoys playing simple and fun games online on her own, and plays with friends when they are together.

Existing branding elements were used, then I started to design, test & iterate:

Branding for Nickelodeon

The final product

Easier to tap through to videos & games, with a clean, bold interface.

Mobile Nickelodeon animation Mobile Nickelodeon Home-swipe up

Tablet treatment

Tablet version of Nickelodeon Home

Exposed carousel on hubs, so that kids would be able find their favorite character pages.

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