To create a cleaner interface based on user testing, and a more engaging user experience. We aligned with our iOS and Android Nick platforms to create consistent usage of components. Also intent on driving customer engagement and creating valuable, memorable experiences for kids.
Worked with UX/UI Associate Art Director and another Sr. UX Designer to amend the UI, design, test and spec features and components. Communicating and ideating often with the Engineering team. After the launch of the A/B test for the new site, we have seen a 2% traffic jump each week.View the site
Josh uses his parents' phones as well as his own tablet to passively watch short clips of TMNT. He is an avid collector of their figures, and plays a few games with his favorite characters from many Nick shows.
Serena's parents are considered cord-cutters, so her screen time is fairly limited. She enjoys playing simple and fun games online on her own, and plays with friends when they are together.