After testing many features, the intent was to slim down the site to make it easier to only access games and videos. We aligned with our iOS and Android platforms to create a consistent usage of components. The team was intent on driving customer engagement and creating valuable, memorable experiences for kids.
Worked with UX/UI Associate Art Director and another Sr. UX Designer to enhance content access, using ideation sessions, defining optimal user flows, exploring UI elements, testing, refining and delivery of specs. Scrolling has increased 10% since the site launch. Site has been amended since my role at Viacom.
Josh uses his parents' phones as well as his own tablet to passively watch short clips of TMNT. He is an avid collector of their figures, and plays a few games with his favorite characters from many Nick shows.
Serena's parents are considered cord-cutters, so her screen time is fairly limited. She enjoys playing simple and fun games online on her own, and plays with friends when they are together.