Nickelodeon Site Redesign
Header image for Nickelodeon
©2017 Viacom, Inc.


To create a cleaner interface and a more engaging user experience, making it easy to access games and videos. We aligned with our iOS and Android platforms to create a consistent usage of components. The team was intent on driving customer engagement and creating valuable, memorable experiences for kids.

My role:

Worked with UX/UI Associate Art Director and another Sr. UX Designer to enhance content access, using ideation sessions, defining optimal user flows, exploring UI elements, testing, refining and delivery of specs.

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My process

First, we selected our personas:

Persona 1 for Josh, 9 Big fan of Ninja Turtles
Josh uses his parents' phones as well as his own tablet to passively watch short clips of TMNT. He is an avid collector of their figures, and plays a few games with his favorite characters from many Nick shows.
Persona 2 for Serena, 8 Avid gamer
Serena's parents are considered cord-cutters, so her screen time is fairly limited. She enjoys playing simple and fun games online on her own, and plays with friends when they are together.

Following ideation sessions, I performed branding explorations, then to design, test and iterate:

Branding for Nickelodeon

The final product

The new page focused on content tiles and properties.

Mobile Nickelodeon animation Mobile Nickelodeon Home-swipe up

Tablet treatment

Pages load faster, and animations are nick branded.

Tablet version of Nickelodeon Home

Exposed carousel on hubs, so that kids would be able find their favorite character pages.

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