As a companion piece for Jamie Oliver's new documentary, "Jamie's Sugar Rush", an aggregated content page was created to link users to info about the effects of sugar. Jamie also began campaigning for a tax on drinks high in sugar in restaurants. The money would be used to educate children on the effects of sugar.
Designed the responsive landing page and the campaign page for the Children's Health Fund, which is an outside link. Jamie did a video chat via Facebook to campaign for the law to change, and we hit our signature target to be heard by Parliament within one week! The Houses of Parliament have passed the law and is now taxing drinks high in sugar in the UK and Northern Ireland.
Mus works hard, has a tight budget and takes his nephews out to eat on a regular basis. He buys loads of sugary snacks and drinks for his nephews, and has no concept of what might be in coconut juice, for instance.
Trishia has 2 small children, does her food shopping online, and orders sugary drinks for her children. She is unaware that they contain so much sugar. The "grams" measurement makes no sense to her.