Hellmann's sponsored content
Header graphic for Hellmann's page
©2017 Jamie Oliver Enterprises Limited: Photography by Joe Sarah.

My process

First, we selected our personas:

Persona 1 for Hellmann's sponsorship Andy, 22 Hosts big theme parties
Andy is young and ambitious, and needs to create fast, simple recipes with very little money. He is always hunting for recipes which include ingredients in his cupboard.
Persona 2 for Hellmann's sponsorship Pippa, 31 Young and single, on a tight budget
Pippa regularly has friends and family over for gatherings. At the time of the launch of the pages, it was autumn, and she planned many parties for the coming months.

I created wireframes & user flows with invision:

User flow for Hellmann's content Mobile wireframes Desktop wireframes

Branding elements were selected for Christmas styling, & then I designed & iterated:

Branding elements, such as color and fonts were chosen

The final campaign

Promotions across YouTube, Jamie Magazine, Facebook & online

Mobile mockup 1 Mobile mockup 2

Consistent brand was maintained for the YouTube advent calendar, designed by Rabbit & Hare.

Page designs by agency, Rabbit and Hare