My skillsets

Senior-Level UX & UI Design

I can steward an art department, or roll up my sleeves on a difficult project with a tight timeline. I've worked at agencies and on product teams in-house.

Here's a peek at what are some of my strengths.

  • The team will strive to do their best

    As a former teaching assistant at a nursery school and a community center volunteer, I understand what it means to set clear goals and mentor the team to success.

    My team will be amazing
  • Go on, dare me to do it

    I worked on a massive NHS project, managing creatives in another location, and delivered on brief and on budget. How does that happen?

    A challenge is welcom
  • Always sketch with your team

    Brainstorming, sketching, UX-ing, listening and iterating with the team. This will always ensure the effective execution of concepts, because there will be buy-in from everyone.

    Let's have som fun


  • Nickelodeon

    UX/UI Designer/p> March 2016-February 2018

    I've worked in the Product team at Nickelodeon and Nick Jr., creating cross-platform features, redesigning our Roku and web experiences for Nick and Nick Jr., performed user testing, UAT, A/B testing and prototyping.

    Lead the Micro-interaction team, ensuring interface animations and interactions are created, approved, tested, specced and implemented across all platforms.

    Part of the Design Systems team, where we began clarifying our UI, color, font and animation direction across our portfolio to ensure there is parity.

    Worked with iOS UX Lead to optimize NOGGIN App to 37MB to ensure less download time and changed to portrait mode to prepare for the following release, which now features Play Along Videos.

    Latest projects:
  • Third Space Learning

    Lead Designer

    October 2015-December 2015

    Branded online product for an eLearning startup, which allows tutors to remotely teach math to students in the UK. Worked with lead UX Designer to clean up UI for the system.

  • Jamie Oliver Ltd.

    Lead Designer, Commercial

    April 2014-October 2015

    Reporting to the Head of Online to translate the project briefs into clear, effective and engaging solutions. Storyboarding, IA, design, animation and creation of user flows for the Nutrition section, News & Features, apps page, Jamie’s Media Kit for potential content partners, Hellmann’s sponsorship, contests and concepted 404/error page.

    Worked with Commercial team on pitches and sponsorships. Created social graphics to bring traffic to our recipes section. Site traffic in September, 2014 was 9.2m unique users, and 10.7m for September, 2015.

    Some of my projects:
  • The Frameworks

    Senior Web Designer

    December 2013 - March 2014, London

    Managed creative efforts for Toshiba Global Commerce campaigns, and worked with sales team to bring in new business and set up digital design team for print agency.

  • LINE Communications (Leo Learning)

    Consulting Creative Lead

    January - February 2013 & June - November 2013, London

    Part of a KPMG-led consortium to design learning architecture and virtual campus to reach 10,000 NHS leaders. Managed a team of four designers, set up best practices and dealt with tight timelines.

Ping me